“Say what you need to say”.

This comes from a song by John Mayer written for the Rob Reiner film The Bucket List in 2007.  Titled “Say”, it has 13 verses, 53 lines in total, of which 32 are simply “Say what you need to say”.  OK, John, I get the message….and I think it’s Twitter “gold”.

“Say what you need to say”.

In fact, what I really love is how succinctly it answers the classic ‘Twitter debate’.  You know – that’s the conversation where one person loves Twitter and the other thinks it’s a total waste of time!  Truly, I don’t really care which fire hydrant your puppy prefers…..but I would never discount the genius it takes to deliver valuable advice or offer relevant content in 140 characters or less.

“Say what you need to say”.

The notion of getting to the point, giving value, and generating a response (call to action?) has always made big money in the marketing world.  How is this different?  In truth – it’s not.

“Say what you need to say”.

The concept of a Bucket List is this: make a list of all the things you want to do/dream of doing in your life….and then cross them off, one by one before you ‘kick the bucket’. In the film, this takes Morgan Freeman and Jack Nicholson on the journey of their lifetimes…..at the end of their lives.

I had heard good things about this movie; friends recommended it…..it was the first time Freeman and Nicholson had acted together……I was familiar with the concept…..but when I finally watched it (a late night re-run on TV), it was this song by John Mayer which stuck in my head.

“Say what you need to say”. Say what you mean to say. Send ‘say’ ringtone to your cell – it will be a good reminder.