Twitter Weekly Updates for 2010-03-21

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Crush It! – our Book Club entry this week

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Our book club entry this week is Crush It! by Gry Vaynerchuk. Quite simply .. make a business out of your passion – Do it now!!

Gary Vaynerchuk’s book is reviewed on Amazon:

“Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!” (Tony Hsieh, CEO of Zappos.com )

“Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely.” (Tony Robbins )

“Gary was the first person to push me on the importance of personalbrand and transparency – this was months before anyone was talkingabout it, he’s always two steps ahead of anyone else.” (Kevin Rose, Founder of Digg.com )

“Anyone looking to supercharge their career should beg, borrow, and steal to learn Gary Vee’s techniques. He reinvented the rules to build a $60-million business from scratch—on his own terms.” (Tim Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek )

“Gary Vaynerchuk has become a walking, talking (and oh, such talking!), webbing and Tweeting example of how believing in what you do and keeping it fun can step up your life in all ways. There is nobody I would rather talk sports with—or wine or life.” (Scott Simon, host of Weekend Edition Saturday on NPR )

“Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!” (Tony Hsieh, CEO of Zappos.com ) “Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely.” (Tony Robbins ) “Gary was the first person to push me on the importance of personalbrand and transparency – this was months before anyone was talkingabout it, he’s always two steps ahead of anyone else.” (Kevin Rose, Founder of Digg.com ) “Anyone looking to supercharge their career should beg, borrow, and steal to learn Gary Vee’s techniques. He reinvented the rules to build a $60-million business from scratch—on his own terms.” (Tim Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek ) “Gary Vaynerchuk has become a walking, talking (and oh, such talking!), webbing and Tweeting example of how believing in what you do and keeping it fun can step up your life in all ways. There is nobody I would rather talk sports with—or wine or life.” (Scott Simon, host of Weekend Edition Saturday on NPR )

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Building Your Social Media Profile on 30 Minutes a Day

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social-media-icons  One of the objections to using Social Media tools is that it takes too much time. This means two things; they don’t see the value in building an effective social media profile (they see it as a waste of time) and they don’t have a plan. How often have you thought you’d check twitter or linkedin or facebook for a couple of minutes and found 30 minutes or longer had passed and you don’t feel you’ve accomplished anything.

This method is used to build up your Social Media profile. Adding valuable contacts to your communities requires more than a utility that searches out "business coach" in the bio. Checking each contact builds a community consisting of your ideal client, leaders in your field, joint venture partners and your competition.

Set an alarm for 10 minutes. When the alarm sounds Stop and go back to what you were doing. No exceptions.

Start with one person you’d like to connect with. Sources are:

  • business card from face-to-face networking event
  • referrals from friends or online contacts
  • references in a blog, tweet or LinkedIn/Facebook group
  • folks you found in other 10 minute sessions.
  1. The first thing you’ll need to do is to create a Twitter list and call it NewFriends or some title that makes sense to you. I’ve set mine to private, but that’s not a clear reason for my decision. Add this list as a column on TweetDeck. This only has to be done once.
  2. Follow the person on twitter, then display the people they follow and follow at least 5 people from each list. Look at their twitterID and their last tweet and make the decision to follow them or not. The more you use this system, the less time it will take you to make a decision. Don’t spend too much time, even at first.
  3. Add that person to you NewFriends list.
  4. If this person is someone you’ve met or was referred to you, search for them on Facebook and LinkedIn and request a connection.
  5. With whatever time you have left, examine the list of followers and following and add five people from each, adding them to the NewFollowers list.
  6. Check who’s following you now and follow back based on the same criteria above.

Take one day out of your schedule and do housekeeping on your lists. Be ruthless, you’ll build your community faster if you have good quality connections. If they spam, don’t participate, waste everyone’s time, post too often then unconnect with them. This housekeeping can be accomplished in three 10 minute sessions once a week.

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Preventing Personal Identity Theft

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As a small business owner it is especially important to protect your personal online identity, your online life, online business and social media accounts . One of the best ways to do this is to use strong passwords for all your online accounts and to keep them in a safe place. If your notebook or netbook is stolen, you want to ensure the thief doesn’t have access online accounts.

5 Ways to create effective passwords
 
  1. Don’t use real words – don’t use any word that can be found in a dictionary.
  2. Don’t use personal information – it’s easily guessed and if hacked you’ve given them more information about you.
  3. Mix Character Types – use upper and lower case, numbers and special characters. Don’t replace letters with numbers as in p@ssw0rd ..
  4. Use a Password Generation Tool – this is a good choice to create a random character password. Perfect Password creates secure passwords up to 64 characters in length. Cut and paste 8 character passwords from the longer passwords created by this site.

Creating a unique, security password for each of your accounts creates another problem. How to remember them all.

Using your browser to manage your passwords is insecure without using a master password. Even with a master password, your browser isn’t the best choice.

A password management tool will store your password information securily. LastPass is an effective password management tool that is convenient and easy to use.

LastPass is a browser addon that is supported by Firefox, Chrome, Internet Explorer and most browsers.

  • Your account and password data is encrypted and only your master password can unlock it.
  • LastPass will generate secure passwords for you.
  • You can set up multiple profiles that will automate filling of web forms for you.
  • It is easy to use, free, safe, and supports multi-platform (Mac, Windows, Linux).
  • You can sync account and password information between your computer.
  • LastPass is the 46th item in the PCWorld’s 100 best products of 2009, has also been applauded by Lifehacker, ZDNet, PC Mag editors, the Economist, CNET and other reputed sites.

Taking the time to install a password management tool such as LastPass can go a long way to protect your online identity.

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Twitter Weekly Updates for 2010-03-14

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Twitter Updates for 2010-03-13

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  • @JohnChow @mande2 and I will be at Happy Pho tomorrow at 12:30 in reply to JohnChow #
  • RT @cybelenegris CIRA's "showusyour.ca" contest ends Mar 15! Submit video about your .CA – win a macbook & media exposure http://ow.ly/1h9jR #
  • RT @mande2: wondering where John Chow is having lunch today. Anyone know? John, are you out there? Happy Pho on Main #
  • time has come to really learn SEO .. using brain cells that have been resting for a while :) #
  • Did this new 1 week old site really drop 15+ MILLION on Alexa? http://bit.ly/aWn096 via @jsinkeywest .. Really? 15+ million what??? #

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