This is a hot topic, in every conversation we have lately. Business owners are already overwhelmed and the mere thought of having to learn a new language – because what we call Twitter, to them seems like Greek – is causing them to freeze,if not to bail.
The reality is, however, that Social Media has already migrated to Social Marketing, where the idea of your presence online is now recognized as your Social Authority. What can you do?
Let me introduce you to my friend, LARA. Now, I really do know someone with that name. In fact, she happens to be an exciting financial planner, and she is exciting because she uses creative thinking to give creative advice. This could have come from her, it didn’t but it could have. Instead, I learned this from the generous folks at Attensity and Lithium who are leaders in Social CRM.
Here’s LARA: Listen, Analyse, Relate, Act
This method is developed to help enterprises more effectively manage and interact with their customers. It works in person, and it works like gold online, too. In practice, it will help you take information gleaned from Social Media and use it to make sound business decisions.
There really is something in this for you. Ask LARA; I’m sure she’ll agree, too.