As with offline marketing, you need a plan to be effective online. To use your time most effectively and to take advantage of the unique qualities of social media tools, you need to start with an effective online marketing plan.
What Do You Hope to Accomplish?
The first question you need to ask yourslelf is: What is Your Goal? Write down a measurable goal and set a realistic deadline. Review the goal weekly – what progress have you made? Do you need to make slight changes to your message, or use another social media tool?
What kind of a goal do you have for your online marketing plan?
- Branding - building a reputation for your company. What do you stand for? How will your perfect client identify with you?
- Reach – building a bigger funnel, how many people know about your business?
- Involvement – Do you participate in community where your perfect clients congregate? Do you engage in conversations with them?
- Social Proof – building relationships in online communities – establish yourself as an expert in your field
- Customer Relations – build a strong relationship with your existing customers. Let them know what’s happening in your busines
Creating a spreadsheet will make it easier to track your progress. If you need to make some minor changes in your plan, make a note of the changes and the date and track those results separately.
If you have an effective online marketing plan, you’ll never have to wonder what to tweet or note on your Facebook or Linkedin newsfeed.