As a small business owner (or small not-for-profit), networking is productive use of your time. An unconference doesn’t have a set agenda or speakers. The first order of business is for the attendees to choose the agenda. Either “experts” volunteer to lead a workshop on their area of expertise, or attendees lead a session to solve a problem.
I attended the NetSquared Unconference this weekend. 150 people discussed everything from SEO (how to get on the first page of Google) to email marketing using MailChimp.
Reasons to attend an Unconference:
1. The Price
An unconference in your town is usually about $25 for the day. Excellent value for your dollar. Everyone’s budget can accomodate an unconference.
2. Connect with your Peers
Other attendees often have the same issues you do and they may have found a solution or work-around. Arrive early and network; share your expertise with others. Don’t forget to get their contact infromation, twitter, Facebook and Linkedin ids. When you return to your office – connect with the folks you met!
3. C0nnect with Experts
Attend the workshops of Experts. Because the topics are chosen by your peers, the information will quite possibly help your business. Ask questions – participate. If your budget will allow the services of an expert, this is your chance to connect to find the best fit.
Pay close attention to Twitter and Facebook for advance notice of unconferences; they often sell out fast.